Columbus 2002 - Best Outgoing Campaign

The project:

Incoming and outgoing call center solution for existing and new customers of the “PREMIERE AUSTRIA” project.

Goals:

• The telephone as a central medium of communication at the launch of “PREMIERE AUSTRIA”.
• Existing customers: “churn management“ – gaining acceptance for the new Premiere programmes and pricing despite price increases.

USPs:

• High customer satisfaction.
• High client satisfaction.
• Outgoing communication specialists for churn management.
• Large call volumes with little lead time.
• Accompanying media campaigns to “PREMIERE AUSTRIA” .

Target group:

• Existing customers.

Campaign period:

• July to December 2002.

Successes:

With expenses of only 35,000 euros, “PREMIERE AUSTRIA” was able to generate an annual volume of more than 250,000 euros! For this innovative project, CCC was awarded the Golden Columbus by Dialog Marketing Verband Österreich.